Brand Identity and Logos
Lantern Learning Design Brand Identity
I was contacted by Lantern Learning Design to develop a brand identity for their new elearning business.
The logo had to be corporate, intellectual and professional, to appeal to educational types and academics. The client suggested using imagery of an old fasioned lantern. They also suggested that a logo using the initials 'LLD' would be good because they planned to use the acronym throughout their promotional material.
After much sketching and idea generation, I came up with the image of a lantern which is made up of the initials LLD. The use of the flame shining a light represents education being shared and reaching others, which is what the business aims to do.
“It's fabulous Jaz - I love it! I like the typeface a lot. What a great job :)”.
You can view the Lantern Learning Design website in my portfolio.